Internet Marketing – The Basic Step of SEO in “Off Page Optimization”

SEO or Search Engine Optimization it the most important thing in Internet Marketing. It is the way of website optimization, sometimes how to be search engine friendly, so our site can appear on the first page of search results on the search engines, and so we can get free traffic from search engines.

SEO has 2 important phases:

  1. Optimization on the site itself (On-page Optimization)
  2. Optimization beyond the site (Off-page Optimization)

This time I will describe what is "off-page optimization".

What is Off-Page Optimization?

In a simple word Off-Page Optimization is the activities we do on our site with the goal of creating robots that search engines rate sites our site is famous among other sites. This is also known as "Link Popularity"

How famous our site among the other sites (with a particular target keyword) will be a consideration in determining search engine positioning of our site in search engine result.

Based on the experience of internet marketers who have been successful, Off-Page Optimization is very important now, even that says Off-Page Optimization is much more important than the On-Page Optimization. But I think both of them are important to get a high ranking on search engines.

The main components of the Of-Page Optimization, or to determine how famous our site is through the quality back links. So if you want the robot is considered as a famous site we need to have a lot of quality back links.

Back Link have 2 types:

1. One direction or One Way Back Link, where other site link to our site, but our site does not link back to the site. This is usually our sites have information that is considered interesting and he recommended to the visitor of their site.

2. Two-way (mutual link). Also known as "Link Exchange" or exchange links. Note that One Way Back Link has a wine better on search engine than two-way link.

Which link back is good for the Off-Page Optimization?

Many webmasters make the mistake and has wrong mind with Back Link. They tried to find link partners as much as possible without examining the positions, topic and status of the site which will be invited to become their Link-Partner.

To avoid this the following steps are necessary to find a quality Back Link:

1. When searching for potential link partners, select the same site, or at least close to the topic or topics related to our site.

2. Search site potential link partners with high-rank page.

3. When we do Link Exchange see where they will put the link. Usually they have a special page for Link Partner, see the page rank of the special page, either they have a high page rank or not. This is very important.

Note: Page Rank of each page of your site in one domain can be different. Although the main page has a high Page Rank, the other Page Rank can be lower or even zero. Or the Page Rank of the main page is lower but the other pages inside is higher. This can be caused by the On-Page Optimization and Link Back obtained by the page.

Conclusion:

– Do not exchange links with the other sites with different theme. – Do not link sites that has Page Rank 0 – When you want to Link Exchange, do not accept the link of our site is putting in the page with Page-Rank 0

4. Calculate how many link partners were there! Do not try to link the sites that have links Partner or save more than 50 links on one page!

Note: Value of Page Rank will be divided evenly with all of the existing link partners. More number of link partners that are stored in one page, the smaller Rank value will receive by each link partner.

5. Look at Anchor Text used for our site at the site of link partners, is already in line with our target keyword? Anchor Text must be the keyword of our target.

Many Webmasters are looking for Link Partner as much as possible without considering the above. Actually we do not need to find thousands of links to sites we create are considered by a robot, just looking for 30-60 quality links that are eligible that have been described above.

The Main points of the Off-Page Optimization:

1. Try the link + description of our website are there in the other sites, this is called the Back Links.

2. There are two kinds of Back Links: One Way Back Links (one-way link) and Link Exchange (exchange link).

3. For Link Exchange, search for related theme site.

4. Search potential site link partners that has high Page-Rank. Download Google toolbar http://toolbar.google.com to know the Page Rank of a site. When is found contact them to exchange links.

5. If they agree, check where the link is placed, see the Page Rank page, do not accept a link placed on the page Rank 0.

6. Calculate how many links that are posted on there, do not link to a site that has a link partner of more than 50 links in one page.

7. Always use the Anchor Text, the site's main keywords should be used the description of the link on the site of link partner.

Note: Although we have done all the above correctly, free traffic from search engines will not come immediately, but takes time. Give time 5 months to 1 year to see the results. While waiting for the results we can make another site. Remember, SEO is the most important thing in Internet Marketing .

Organic Gardening – Watermelons Are a Summertime Favorite

Sweet, succulent watermelon grown in your own home garden are a summertime favorite. There is nothing better than there sweet, cool, refreshing and delicious taste on a hot summer day. This warm climate crop thrills with the growing growing seasons in warm climates, but there are varieties for cooler areas that will preform just fine and as tasty.

When planting, choose a location that will get full sunlight and with a good air circulation. They can grow in many different types of soil, but prefer a good healthy soil structure that is light, loose, fertile and well drained. Working in a generous amount of compost, composted manure or composed leaves into the soil will greatly benefit the soils structure for your watermelons to thrive. A soil that keeps moisture well is very important when growing watermelons, they like a steady supply of water.

Sow seeds directly into the garden once all dangers of frost have passed, soak the seeds for a half hour before planting in compost tea will help the seeds germinate. Plant on hills with 4 seeds per hill and space the hills 8 to 10 feet apart for vine type or 3 to 4 feet apart for bush type. Once the seeds have germinated remove 2 of the seedlings leaving the 2 best plants.

Watermelons are heavy feeders and need a steady supply of water, giving them a feeding of compost tea every two weeks will add the nutrients needed for your plants to thrive. Do not overdue it with nitrogen, especially once the flowers form.

Harvesting your watermelons can be a tricky task. There are three methods that can be used in figuring out if a watermelon is ripe. Look, listen and feel are what it takes to check for ripeness in a watermelon.

First sign is visual, the underside of the fruit that rests on the ground will turn a gold color or yellow straw color. Next look for the curly tendril that is attached to the vine closest to the fruit, it will be dry and brittle when a watermelon is ripe.

Second is the thump test, tap the watermelon with your knuckles and it should make a hollow sound when ripe. This method will take some practice, but once you get the feel for it you will most likely you this method the most.

Third is feel, if you run your fingers around the center of the watermelon you should feel ridges on the rind when it is ripe. This is done around the center and not from end to end or from stem to blossom. A watermelon that is not mature will be smooth.

How To Start A Restaurant Business

First of all you will need to think about the type of restaurant you want to open. Primarily, restaurants are grouped into three categories: quick service or fast food, midscale where you will get a good meal for a good price, and upscale with plenty of charm and fancy cuisine. This will also be dependent upon the type of food you want to serve, and the type of customers frequent the area.

One idea is to open an ethnic restaurant such as, Italian, Mexican, French, etc.. You can open an ethnic restaurant in any of the three categories, but before you choose take a look at the demographics of your area. You may want to take a demographic survey so you can get information on:

o The ages of the customers that will eat at your restaurant business.

o What types of ethnic groups live in the surrounding area.

o The occupations and income levels near your restaurant business.

o How many people will be interested in the type of food you will be serving.

o What are the needs, in terms of services or products, of the people in your area? Will you get enough business in the area you are planning to put your restaurant business?

A competitive analysis will show you what other restaurant business are in the area and what type of competition they will give you. You can do this by going to the restaurants as a customer, and checking out the menu to see how much they charge for their food and drink. This will help you decide how much to charge for your fare. To start your competitive survey, you should check the phone book and yellow pages in that area that have a restaurant business in the same category as yours.

The type and size of your restaurant business will determine the amount or size of the following:

o What you will need in the line of equipment.

o How many pieces of dishware, glassware, flatware, linens and napkins, you will need.

o Cooler, freezer, and storage size.

o How large your building will need to be.

o How many employees you should hire.

o How much parking you will need.

o What you will need in the line of advertising.

What will you call your restaurant business? The choice of a name should be one that reflects what you sell and will help you sell your goods. You will want all of your customers to be able to pronounce and spell the name to look it up in the phone book, or when writing a check. The name should be more creative than the competition, and represents the type of menu you are offering.

Make sure you are not stepping on someone else, check to see if the name you have chosen has been registered to someone else under a trademark. If it isn’t, make sure that you register the name with your county clerk. You should also check with the federal government to see that there are no trademarks registered through them with the name you have chosen. You can be sued for using an already registered name.

5 Things To Consider When You Buy Clothes For Your Baby

If you think that shopping for a baby is a simple affair, then it is time to think again. With so many options to choose from, it is difficult to make up your mind. Whether you are buying clothes for your child or for the children of your friends or relatives, you need to consider few factors.

The first and the most essential point that you must remember is that you should buy clothes that are at least one size ahead of the baby's present age. This is because babies grow very fast in the first few months and buying larger clothes will make sure that you can use them for a longer time.

The second important thing that you should take into account is the season when the baby will actually put on the outfit. If you are planning ahead and buying clothes for your newborn that it can wear in the near future, choose the specific range of outfits designed for different seasons.

The third factor in the list is to buy clothes that match your baby's need. As it is already said that babies grow very fast, do not buy very expensive outfits for it. Be realistic in your choice and choose outfits that are easy to put on and remove. Go for a bodysuit and a few pairs of comfortable pants, buy lots of bibs, booties and hats that your baby will need more often than any other designer dress. Pick the clothes that allow easy diaper change. Go for those dresses that have two pieces and do not opt ​​for single-piece outfits that do not allow you to access and change the baby's diaper easily.

The fourth thing in this list of discussion is to choose clothes that you can wash and dry very easily. Babies soil their clothes now and then and so it is important to buy out that that does not keep the stains or marks and are easy to clean.

Last but not the least, when you are buying clothes for your little one, make sure you choose clothes that you can use for both boys and girls. This is all the more important if you are planning to have more children in the future. You can reuse these clothes and save a lot of money.

Now that you know what to look for when you go shopping for your sweetheart, there is no chance of any confusion. Whether you shop online or offline, these points will guide you towards the right clothes for your baby.