Recruitment Video is an Important Part of an Employment Branding Strategy

Video is the # 1 form of Internet communication and can be one of the most effective medium organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitation for the organization by allowing potential candidates to experience an organization's corporate culture, values, see multiple employees' passion for the organization and see what it's like to live and work in the organization. Google's recruitment video "An inside look at Google" as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the US Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.

An organization's recruitment video is not a commercial and should not be scripted. The goal of the video is to give an inside look at the company and employees doing real work. A recruitment video should show real employees telling real stories about the organization. The video should also include a message from the CEO or an executive in the area of ​​the organization the video is targeted. The more real the video is the more effective it will be. An effective recruitment video should be 2 to 4 minutes in length. Remember you want a potential candidate to take action so make the video compelling and fun. When you create your recruitment video give potential candidates an avenue to respond by including a link to the organization's career site and if possible an e-mail address for candidates to forward their resume.

Recruitment video is a great way to increase employee referrals. Encourage employees to include a link to recruitment videos in their e-mail auto-signatures and individual FaceBook, LinkedIn, Ning, MySpace and other social networking site pages. We've discussed using viral marketing techniques to build employment branding. Ensure that those writing about the organization include a link to the organization's recruitment video.

Remember that your recruitment video is only as good as the employment site it directs potential candidates to. Potential candidates will visit an organization's employment site to confirm if what they hear about the organization is true, read detailed information about the organization, and submit their resume. The career site should clearly identify the organization's culture, values, vision, current job openings and benefit programs. The site should reflect an organization's brand and strengthen a candidate's desire to consider employment opportunities with the organization. Included on the site should be testimonials from employees that reinvigorate what potential candidates viewed in the video.

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Affiliate Prophet Strategy – Make Your Living Online

Affiliate marketing has become a staple of the cyberspace marketing scene for many years. It is highly praised as a cash cow for newbies and full-fledged marketers alike. But is it really pays to be an affiliate marketing? Let’s look for more …

Basically, affiliate marketing is an agreement between a website owner and a merchant. The owner of the site is an advertiser for the merchant or product creator. The agreement is a contract between two parties that states that the web site owner can use several methods, including space on its website to promote products merchants. Meanwhile commercial vessels agrees to pay a percent of each sale generated through subsidiaries personal bond.

This welfares both sides because the product designer is nothing to advertise their products or affiliate pays nothing to research and develop fresh products.

This makes a win-win billet.

Produced by the designer makes money from advertising, which is one of the most expensive to do business, through the costs of these subsidiaries. Basically, this is a pay for performance, because the trader does not cover all costs until the sale was made and the merchant pays the specified.

The affiliate marketing wins by being able to sell a product already developed, saving time and money in front of not having to deal with R & D and product creation. This product is already developed and tested by the merchandiser, and all you need to do as a partner, is to find as a lot of prospects as you can bring benefits for both retailers and yourself.

Another advantage of the subsidiary is that most programs are free to enter and have done so prior to the sale of marketing materials to make your experience should not be an expert.

Probably the greatest advantage of being an affiliate marketing on the Internet, the Internet itself.

Given the international reach of the cyberspace, it is very comfortable to reach 10s of 1000s of prospects for almost any type of product online. It is also very comfortable to intensify your attempts as an affiliate marketer to exploit modern and productive strategies such as viral marketing, books, special reports and automatic.

Finally, as an affiliate trafficker you to choose between different products to advertise. You are not married to a particular product or a specific product type. The risk is minimal because there is no binding long-term contracts, if a product is not for profit, you can quickly and easily replaced by another.

In all, affiliate marketing is still a great way to earn money from the Internet. Do your diligence to find a market for the hungry, finding a good product and go!

The Pros and Cons of Hiring a Real Estate Attorney

When one one gets involved in a property dispute in their city, why is it that the last resort happens to be the real estate attorney? Well, this is because most of the cases involve great professionalism and sometimes legal proceedings to help you get what you deserved, or protect you from the intricate lawsuits. While no property agent and adviser can guide you with total solicitation, the lawyer comes with greater benefits from all perspective. Every good thing has some flaws, and that goes same with the property lawyers as well. Let's find out what are the pros and cons of the real estate lawyers.

You can not be the master of all trades! No person is self competent to handle all the issues of his life, and especially when it comes in dealing with property related issues, which require higher professionalism, experience and legal expertise in dealing with the lawful proceedings. Moreover, you have higher chances of falling prey to the vandalism and deceit of the real estate agents. So, why do not you leave it to the more experienced ones, the real estate attorney!

Advantages of hiring the real estate lawyer

  • If you are a beginner, property dealing business can be quite complex and deceptive. You are unaware of most of the laws relating to the real estate industry, and various local laws. The property attorney comes as a rescue in guiding you with relevant solicitation. For all your property transactions and transactions, the lawyer will make you well versed in all the intricacies of the property business.
  • You are not an expert in understanding various terms, legal issues, nuances and intricacies of a purchase or sale contract. A lawyer helps in preventing you from blindly signing it without fully understanding the terms of contract. He prepares and reviews all the necessary property documentation on your behalf, and takes the necessary actions.
  • A large number of tax issues, environmental restrictions, condo association by-laws and other petty issues can make your property a deal into a distracting deal. A proper lawyer takes you out of such dungeon.
  • Helps you get the best deals and prices for your transaction. Protects you from fraudulent property lawsuits. If you get to purchase a damaged property without your prior notice, and if the seller is aware of it, with the help of your lawyer you can file petition against such lawyer and get restitution for such damage.

Disadvantages of hiring the real estate lawyer

  • Hiring a lawyer can involve higher service charges and contingency fees, adding an extra burden to you transaction.
  • Reliability and competency of a lawyer comes as a question. While all the lawyers would promise greater quality service and 100% success rate, the same may not be the case. You can end up paying more charges for such fraud and misery.

However, it is recommended to hire a competent property attorney for your property issues, or you can end up to more vandalism and fraud.

Garner Compliments Wearing Rose Gold Jewelry, the Latest Jewelry Trend

Rose gold jewelry, this is appearing since the past 2 to 3 years. This is a blush color metal and has gained prominence during spring and summer. This trend as gold fixtures is bought even as a gift. Today, this precious metal is widely used and women, you must have at least one in your collection.

Adding rose jewelry into your collection means find the pieces of jewelry that look good and go well in combination with your yellow gold and silver jewelry. The gold jewelry looks nice, regardless of the style or metal. Having a personalized rose ring stack is fun. These minimalist competing bands are now available as motifs and in varying thicknesses that it can be a statement ring that is less expensive yet appears dazzling with gemstone studded. The color braided gold band makes it very special.

How it is Made

First, Rose gold appeared in Russia as copper infused metal was incorporated in the jewelry designs by Carl Faberge, the well-known jeweler.

Rose actually is not available directly from the nature. As already known, the pure gold is in same color and the jewelry color changes only owed to the mixing of alloys or other metals. The metal mixing ratios change the gold color.

The metal receives its colors on mixing copper alloys with pure gold and silver is also added in small amount. The mix having more copper means the jewelry shows redder and the one with less copper comes in pink color.

The typical 18k modern-day rose looks featuring gold to 75%, silver 4% and copper to 21%. The fact is that as the content of silver reaches to 5% or closed, you will notice gold appearing more of pink in color.

The beauty of rose jewelry is that it offers a comprehensive look and the jewelry looks simple, yet stylish garnering compliments from your neighbors, love, coworkers, friends and relatives.

Rose Jewelry prominence

Copper is an alloy. Owing to the high copper content only the rose gold jewelry emerges and as the fact is that copper with age gets darker and over time less rosy. The jewelry appears vintage inspired, but certainly is a style statement.

Today, the market has rose jewelry in lots and there are designers trying to bring different styles using this hue of gold. The purple gemstones fit in soft pink makes the rose look stunning and reflect your skin glow.

The necklace pendants in rose gold also look amazing. Rose gold was used in the Victorian era in the pendants and today is a bohemian style. If you are a person loving antique jewelry, turn the gold into some jewelry piece of your taste. Even if a rose jewelry is broken, you can wear it as a brooch or a stickpin, it will shine. The rose gold jewelry is recognized as personalized jewelry offering a feminine touch and charm. Use it for your Zodiac sign and use it as charm pieces in your jewelry, in the necklace or ring, it is sure to look beautiful.